The Big O' is now a Publishing Titan as well. Oprah Magazine was ranked No. 1 on Adweek's magazine Hot List recently. "...the fact that they are as big as they are and still managed to grow nearly 10 percent in ad pages in a very competitive category was the reason," said Patty Orsini, Editor of Adweek Special Reports. O dethroned last year's Hot List champ, People magazine. People, while still remarkably profitable, saw its ad pages slip marginally last year.

Go O'!